Meet The Founder

Helena Holloway

A certified real estate appraiser serving San Diego County since 1994. With more than 30 years of experience, I specialize in residential and investment property valuations for refinancing, mortgage lending, estates, divorce cases, tax assessments, and private sales. My work is rooted in accuracy, integrity, and a deep understanding of San Diego’s diverse neighborhoods—from coastal communities to inland suburbs.

Over the decades, I’ve completed thousands of appraisals and built trusted relationships with homeowners, lenders, attorneys, and real estate professionals who rely on clear, well-supported, and honest valuations. I take pride in communicating openly with clients, explaining the process, and delivering reports that are thorough, timely, and easy to understand.

My mission is simple: to provide dependable, unbiased, and professional appraisal services that help clients make confident real estate decisions. After 30+ years in business, I am still passionate about serving my community and offering expertise that reflects both experience and genuine care.